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Frequently Asked Questions

The following are the most frequently asked questions about our company and services. If you have any additional questions or requests, please don't hesitate to reach out to our team. We look forward to working with you and helping your business succeed.

Product Features

What is Sortext?

Sortext is an artificial intelligence-based ecommerce conversion platform for first-time visitors. It’s specifically designed to help online businesses convert first-time visitors into customers, increasing their average order value, conversion rate, and ecommerce revenue by at least 15 to 20% without requiring any technical changes or additional investments in the web store.

Why is Sortext used?

Sortext is used to convert first-time visitors who abandon their shopping cart and tend to leave a web store without making a purchase. On average, even though first-time visitors account for 70% of visitor traffic, they only provide 20% of ecommerce revenue. This is because there is not enough information about first-time visitors and no intelligent tools to turn them into customers. Sortext is specifically designed to solve this problem by boosting the conversion of first-time visitors.

Where is Sortext used?

Sortext can be used on all ecommerce websites that have a coupon code infrastructure and a tag management system. It’s a simple and effective solution that can be integrated into any web store without requiring any technical changes or additional investments. Sortext doubles the number of first-time visitors buying from web stores, increasing their average order values, conversion rates, and ecommerce revenues by more than 15 to 20%.

What does Sortext do?

Sortext functions as a smart sales assistant in web stores. As soon as a first-time visitor lands on a web store, Sortext automatically figures out how much money they are likely to spend and how likely they are to buy something. If they tend to leave without buying, it motivates them to stay and complete their shopping by offering them personalized deals that are valid 20 to 30% above their spending capacity. These limited-time personalized deals entice visitors to stay on the site and spend more to take advantage of the relevant offer.

How does Sortext function?

Sortext converts first-time visitors into customers in five basic steps.

1. Sortext’s artificial intelligence technology identifies each first-time visitor’s spending power and conversion probability as soon as they arrive at your web store.

2. Sortext then follows these visitors on your product pages until their conversion probability falls to zero, at which point they technically become lost visitors for you.

3. Once that condition is met, if the visitor tends to leave your web store without making a purchase, Sortext immediately offers limited-time personalized deals that are valid only for purchases 20 to 30% above each visitor’s spending power.

4. These limited-time personalized smart deals entice visitors to stay on your site and spend more to take advantage of the relevant offer.

5. As a result, Sortext boosts the conversion of your first-time visitors and thus significantly increases your average order values, conversion rates, and revenues without requiring any technical changes or additional investments.

How can Sortext benefit my web store?

Sortext is designed to help convert first-time visitors into customers. It can double the number of first-time visitors who make purchases from your store without requiring any technical changes or additional investments on your part. This can increase your average order value, conversion rate, and ecommerce revenue by at least 15 to 20%.

What are first-time and returning visitors?

First-time visitors, also known as new visitors, are individuals who visit a web store for the first time on a single device. Each unique visit from a different desktop, laptop, smartphone, or tablet counts as a first-time visit. Returning visitors, on the other hand, are people who have visited the web store before. When a person visits the store on a particular device, a unique user ID is created to track their visits. This user ID is valid for a period of two years. Therefore, if a visitor returns to the store after more than two years, they will be counted as a first-time visitor.

Why is it difficult to convert first-time visitors?

On average, returning visitors to web stores make up 30% of visitor traffic but generate 80% of ecommerce revenues. However, first-time visitors, who make up 70% of visitor traffic, only contribute 20% of revenues. The main reason for this discrepancy is that there is limited information available about first-time visitors, and there are no effective tools to turn them into customers. As a result, the biggest challenge for ecommerce businesses is converting first-time visitors into customers.

Why is it important to convert first-time visitors?

Ecommerce businesses invest significant time and money in driving high-quality traffic to their web store. However, despite the fact that more than 70% of the attracted visitors are first-time visitors, they only account for 20% of ecommerce revenue. Therefore, converting first-time visitors can be up to 10 times more expensive than converting returning visitors. For this reason, it is vital for ecommerce businesses to convert their first-time visitors into paying customers.

What makes Sortext unique in converting first-time visitors?

Most ecommerce conversion solutions process data from returning visitors and generate conversions. These solutions may include customer data platforms, remarketing platforms, email and SMS marketing platforms, push notification platforms, and recommendation engines. These tools may effectively convert returning visitors, who make up 30% of all traffic to web stores. However, Sortext is the only platform that offers data-driven, smart, and personalized conversion solutions for first-time visitors, who make up 70% of all visitor traffic.

How does Sortext use spending power in its deals?

Sortext uses artificial intelligence technology to identify the spending power of first-time visitors to a web store as soon as they arrive. Based on this information, Sortext offers limited-time personalized deals to abandoned first-time visitors based on their spending capacity. These deals encourage visitors to stay on the site and spend more to take advantage of the relevant offer, increasing web store’s conversion rate, average order value, and sales revenue.

How does Sortext use conversion probability in its deals?

Sortext is the only ecommerce conversion platform that can identify the conversion probability of first-time visitors and predict when they will convert. This information allows us to offer the right deal to the right visitor at the right time. Before offering any deals, our platform tracks first-time visitors across product pages until their conversion probability reaches zero. This ensures that no resources are wasted by offering deals to visitors who would convert independently.

What sets Sortext apart from other solutions?

Sortext has three key features that set it apart from other ecommerce conversion solutions:

1. A unique platform for first-time visitors: Most ecommerce conversion solutions only process returning visitor data and generate conversions. Sortext, however, is the only platform that provides data-driven and personalized conversion solutions for first-time visitors, who make up 70% of visitor traffic but provide no processable information.

2. A unique tool that offers deals based on spending power: Sortext is the only conversion solution that can identify first-time visitors’ spending power, allowing it to offer limited-time personalized deals based on each visitor’s spending capacity. These smart deals encourage first-time visitors to stay on the site and spend 20 to 30% more to take advantage of the relevant offer.

3. A unique solution that considers conversion probability: Sortext is the only platform that can predict the conversion probability of first-time visitors and offer deals accordingly. By tracking visitors until their conversion probability falls to zero before offering deals, Sortext avoids financial waste by not offering deals to those who would convert independently.

What industries does Sortext serve?

Sortext serves over 100 ecommerce businesses across a range of sectors, including Apparel and Fashion, Book and Stationary, Beauty and Cosmetics, Consumer Electronics, Food and Beverage, Health and Wellness, Home and Decoration, Luxury and Jewelry, Toys and Gifts, Travel and Tourism. Some of our notable customers include Mediamarkt, Teknosa, Daikin, Watsons, Gratis, Turkcell, Arzum, Atasun Optik, Silk and Cashmere, SPX, and Solaris.

How does Sortext identify first-time and returning visitors?

Sortext utilizes a local cookie on your web store to distinguish between first-time and returning visitors. This cookie only operates on your site and is not a third-party cookie that runs on other websites. As such, Sortext’s cookies are fully compliant with personal data protection regulations. Sortext’s detection of first-time and returning visitors begins the day it is integrated into your site. Therefore, Sortext’s and Google Analytics’ visitor-type detections may differ initially, but they will quickly converge and become similar within a few weeks.

Can Sortext be used for returning visitors as well?

Sortext can be utilized for both first-time and returning visitors. By default, Sortext’s artificial intelligence algorithms running on your web store are optimized for first-time visitors. If you would like to use Sortext for returning visitors as well, please let us know. If desired, you can receive separate reports for both types of visitors and compare their performance over a specific period of time. This way, you can make data-based decisions and change your approach anytime.

Technical Integration

Is Sortext compatible with my web store? Sortext is compatible with all major ecommerce platforms, including Shopify, Magento, Elementor, 3DCart, Yo! Kart, BigCommerce, WooCommerce, Squarespace, Volusion, PrestaShop, MyDukaan, Wix, IdeaSoft, Ticimax, and T-Soft. If your web store has a coupon code infrastructure and a tag management system like Google Tag Manager, our technical team can quickly integrate Sortext.
Does Sortext require any technical changes to my web store? Sortext does not require any technical changes to your web store. If your web store has a coupon code infrastructure and a tag management system like Google Tag Manager, our technical team can quickly integrate Sortext into your web store without any technical changes required.
What data does Sortext use to provide its services? Sortext utilizes data from your Google Ads, Google Analytics, and Google Tag Manager accounts to provide its services. It does not access or process any personal data on your web store, ensuring compliance with personal data protection regulations.
Does Sortext impact the loading speed of my web store? The Sortext JavaScript code is less than 50 KB in size and is fully asynchronous. This means that it runs independently of your web store and is loaded after your web page has finished loading. As a result, Sortext does not impact the loading speed of your web store. Additionally, Sortext is hosted and served by Amazon Web Services (AWS), a top-performing internet service provider (ISP) and content delivery network (CDN).
Does Sortext conflict with other conversion solutions? Sortext is specifically designed to convert abandoned first-time visitors, complementing other conversion solutions that may be used for returning visitors. It does not conflict, contradict, compete with, or replace these solutions, but rather works alongside them to maximize conversion rates.
How does Sortext integrate into my web store? Sortext is easy to integrate and requires no IT effort on your part. Our technical team will integrate Sortext into your web store in just one day by adding a JavaScript workspace to your Google Tag Manager. This means that no code injection into your web store is required. After integration, you can turn Sortext on or off through your Google Tag Manager and use it whenever you want.
How does Sortext set up and function in my web store? To set up Sortext on your web store, we will need access to your Google Ads, Google Analytics, and Google Tag Manager accounts. This will enable our artificial intelligence system to collect and analyze data from your store and visitors, both retrospectively and in real-time. The process of analyzing past data typically takes about five days. After this, our system will create and suggest customized campaigns targeting first-time visitors. We will present these campaigns to you for review and approval before implementation. Once the campaigns have been approved and set up on your platform, Sortext will be ready to begin working with you.
Who designs the coupon visuals for my web store? The Sortext design team will create the coupon visuals for your web store and provide you with live test links and screenshots for approval. Our coupons are designed to automatically adjust to fit all devices, ensuring the best user experience and maximum conversions from first-time visitors.
When will Sortext be active on my web store? Once our technical team has finished integrating Sortext into your web store and your team has set up the agreed-upon campaigns on your platform, you can enable the Sortext workspace in Google Tag Manager to start using Sortext. Sortext will then automatically go live on your web store, and you can expect to see an increase in average order values, conversion rates, and revenues within a few days.

Performance & Pricing

What level of performance can I expect from Sortext? On average, Sortext has been shown to double the conversion of first-time visitors to web stores, increasing average order values, conversion rates, and ecommerce revenues by more than 15 to 20%. You can expect similar results for most web stores, as first-time visitors make up a significant portion of visitor traffic.
How can I track Sortext’s performance on my web store? Sortext transparently reports its performance on your own Google Analytics platform with data obtained from your web store. This allows you to accurately monitor and measure Sortext’s impact on your KPIs and revenues in real-time.
Does Sortext offer a free trial? Sortext offers a 14-day free trial with no setup fees, fixed fees, or commitments from you. During the trial period, you can track and measure the impact of Sortext on your average order values, conversion rates, and revenues using a custom Google Analytics report and A/B testing. After the trial, you can freely decide whether to continue using Sortext or not.
What is Sortext’s pricing model? Sortext has a pricing model entirely based on performance. You can use Sortext with no fixed fees or obligations but only a success fee based on the additional revenues generated by Sortext. This means you can use Sortext at any time and only pay for the additional revenue it generates.
How is Sortext’s success fee calculated? Sortext’s revenue contribution to your web store is calculated and reported in the Sortext Report, a custom Google Analytics report generated from your web store’s data. This report accurately reflects the additional revenues generated by Sortext for your web store, and the Sortext success fee is calculated as a percentage of these revenues.
Are sales returns deducted from the success fee calculation? Sales returns and cancellations are a common part of ecommerce and are beyond our control or influence. Therefore, they are not considered or deducted from Sortext’s success fee calculations.
What are the invoicing and payment terms for Sortext? Sortext success fees are calculated monthly and invoiced on the last day of each month. Each invoice has a payment term of 15 days, and can be paid through bank transfer, credit card, or PayPal.