Frequently Asked Questions

Sortext is an artificial intelligence-based ecommerce conversion platform for first-time visitors. It’s specifically designed to help online businesses convert first-time visitors into customers, increasing their average order value, conversion rate, and ecommerce revenue by at least 15 to 20% without requiring any technical changes or additional investments in the web store.

Sortext is used to convert first-time visitors who abandon their shopping cart and tend to leave a web store without making a purchase. On average, even though first-time visitors account for 70% of visitor traffic, they only provide 20% of ecommerce revenue. This is because there is not enough information about first-time visitors and no intelligent tools to turn them into customers. Sortext is specifically designed to solve this problem by boosting the conversion of first-time visitors.

Sortext can be used on all ecommerce websites that have a coupon code infrastructure and a tag management system. It’s a simple and effective solution that can be integrated into any web store without requiring any technical changes or additional investments. Sortext doubles the number of first-time visitors buying from web stores, increasing their average order values, conversion rates, and ecommerce revenues by more than 15 to 20%.

Sortext functions as a smart sales assistant in web stores. As soon as a first-time visitor lands on a web store, Sortext automatically figures out how much money they are likely to spend and how likely they are to buy something. If they tend to leave without buying, it motivates them to stay and complete their shopping by offering them personalized deals that are valid 20 to 30% above their spending capacity. These limited-time personalized deals entice visitors to stay on the site and spend more to take advantage of the relevant offer.

Sortext converts first-time visitors into customers in five basic steps.

1. Sortext’s artificial intelligence technology identifies each first-time visitor’s spending power and conversion probability as soon as they arrive at your web store.

2. Sortext then follows these visitors on your product pages until their conversion probability falls to zero, at which point they technically become lost visitors for you.

3. Once that condition is met, if the visitor tends to leave your web store without making a purchase, Sortext immediately offers limited-time personalized deals that are valid only for purchases 20 to 30% above each visitor’s spending power.

4. These limited-time personalized smart deals entice visitors to stay on your site and spend more to take advantage of the relevant offer.

5. As a result, Sortext boosts the conversion of your first-time visitors and thus significantly increases your average order values, conversion rates, and revenues without requiring any technical changes or additional investments.

Sortext is designed to help convert first-time visitors into customers. It can double the number of first-time visitors who make purchases from your store without requiring any technical changes or additional investments on your part. This can increase your average order value, conversion rate, and ecommerce revenue by at least 15 to 20%.

First-time visitors, also known as new visitors, are individuals who visit a web store for the first time on a single device. Each unique visit from a different desktop, laptop, smartphone, or tablet counts as a first-time visit. Returning visitors, on the other hand, are people who have visited the web store before. When a person visits the store on a particular device, a unique user ID is created to track their visits. This user ID is valid for a period of two years. Therefore, if a visitor returns to the store after more than two years, they will be counted as a first-time visitor.

On average, returning visitors to web stores make up 30% of visitor traffic but generate 80% of ecommerce revenues. However, first-time visitors, who make up 70% of visitor traffic, only contribute 20% of revenues. The main reason for this discrepancy is that there is limited information available about first-time visitors, and there are no effective tools to turn them into customers. As a result, the biggest challenge for ecommerce businesses is converting first-time visitors into customers.

Ecommerce businesses invest significant time and money in driving high-quality traffic to their web store. However, despite the fact that more than 70% of the attracted visitors are first-time visitors, they only account for 20% of ecommerce revenue. Therefore, converting first-time visitors can be up to 10 times more expensive than converting returning visitors. For this reason, it is vital for ecommerce businesses to convert their first-time visitors into paying customers.

Most ecommerce conversion solutions process data from returning visitors and generate conversions. These solutions may include customer data platforms, remarketing platforms, email and SMS marketing platforms, push notification platforms, and recommendation engines. These tools may effectively convert returning visitors, who make up 30% of all traffic to web stores. However, Sortext is the only platform that offers data-driven, smart, and personalized conversion solutions for first-time visitors, who make up 70% of all visitor traffic.

Sortext uses artificial intelligence technology to identify the spending power of first-time visitors to a web store as soon as they arrive. Based on this information, Sortext offers limited-time personalized deals to abandoned first-time visitors based on their spending capacity. These deals encourage visitors to stay on the site and spend more to take advantage of the relevant offer, increasing web store’s conversion rate, average order value, and sales revenue.

Sortext is the only ecommerce conversion platform that can identify the conversion probability of first-time visitors and predict when they will convert. This information allows us to offer the right deal to the right visitor at the right time. Before offering any deals, our platform tracks first-time visitors across product pages until their conversion probability reaches zero. This ensures that no resources are wasted by offering deals to visitors who would convert independently.

Sortext has three key features that set it apart from other ecommerce conversion solutions:

1. A unique platform for first-time visitors: Most ecommerce conversion solutions only process returning visitor data and generate conversions. Sortext, however, is the only platform that provides data-driven and personalized conversion solutions for first-time visitors, who make up 70% of visitor traffic but provide no processable information.

2. A unique tool that offers deals based on spending power: Sortext is the only conversion solution that can identify first-time visitors’ spending power, allowing it to offer limited-time personalized deals based on each visitor’s spending capacity. These smart deals encourage first-time visitors to stay on the site and spend 20 to 30% more to take advantage of the relevant offer.

3. A unique solution that considers conversion probability: Sortext is the only platform that can predict the conversion probability of first-time visitors and offer deals accordingly. By tracking visitors until their conversion probability falls to zero before offering deals, Sortext avoids financial waste by not offering deals to those who would convert independently.

Sortext serves over 100 ecommerce businesses across a range of sectors, including Apparel and Fashion, Book and Stationary, Beauty and Cosmetics, Consumer Electronics, Food and Beverage, Health and Wellness, Home and Decoration, Luxury and Jewelry, Toys and Gifts, Travel and Tourism. Some of our notable customers include Mediamarkt, Teknosa, Daikin, Watsons, Gratis, Turkcell, Arzum, Atasun Optik, Silk and Cashmere, SPX, and Solaris.

Sortext utilizes a local cookie on your web store to distinguish between first-time and returning visitors. This cookie only operates on your site and is not a third-party cookie that runs on other websites. As such, Sortext’s cookies are fully compliant with personal data protection regulations. Sortext’s detection of first-time and returning visitors begins the day it is integrated into your site. Therefore, Sortext’s and Google Analytics’ visitor-type detections may differ initially, but they will quickly converge and become similar within a few weeks.

Sortext can be utilized for both first-time and returning visitors. By default, Sortext’s artificial intelligence algorithms running on your web store are optimized for first-time visitors. If you would like to use Sortext for returning visitors as well, please let us know. If desired, you can receive separate reports for both types of visitors and compare their performance over a specific period of time. This way, you can make data-based decisions and change your approach anytime.