Frequently Asked Questions

Sortext is an AI-driven ecommerce conversion platform designed to transform first-time visitors into paying customers. By addressing the challenge of low conversion rates among first-time visitors, Sortext enables online businesses to double their first-time buyer conversions while increasing average order values, conversion rates, and ecommerce revenues by 15-20%.

Sortext integrates seamlessly with all ecommerce websites that support coupon code functionality and tag management systems, including universal platforms and Shopify-based web stores. Leveraging advanced AI technology, Sortext delivers personalized, time-sensitive offers without requiring technical modifications or additional investments.

Sortext functions as an intelligent sales assistant that transforms first-time visitors into paying customers through a systematic, AI-driven approach.

• Identify Visitor Potential: When a first-time visitor arrives at a web store, Sortext instantly evaluates their spending power and likelihood of making a purchase.

• Track Behavior: As the visitor navigates through product pages, Sortext monitors their behavior, identifying the moment when they are likely to exit without completing a purchase.

• Intervene Strategically: At this critical point, Sortext intervenes by presenting personalized, time-limited deals tailored to exceed the visitor’s spending capacity by 20-30%.

• Drive Engagement and Spending: These tailored offers entice visitors to stay longer, complete their purchase, and even spend more than originally planned.

Through this seamless process, Sortext boosts conversion rates, increases average order values, and drives overall revenue growth, all without requiring technical modifications or additional investments.

Sortext delivers significant benefits to your web store by converting first-time visitors into paying customers, potentially doubling your initial buyer conversions. By leveraging advanced AI-driven solutions, Sortext increases average order values, boosts conversion rates, and drives ecommerce revenue growth by 15-20%.

What sets Sortext apart is its effortless implementation, requiring no technical adjustments or additional investments. This makes Sortext a powerful and cost-effective tool for enhancing your online business performance, ensuring sustainable growth with minimal effort.

First-time visitors are individuals accessing your web store for the first time using a specific device. Each unique visit from a new device is classified as a first-time visit. In contrast, returning visitors are those who have previously interacted with your web store.

To differentiate between visits, Sortext assigns a unique user ID to each visitor, which remains valid for two years. If a visitor returns after more than two years on the same device, they are counted as a first-time visitor again. This tracking system ensures accurate segmentation and helps optimize engagement strategies for both first-time and returning visitors.

Sortext identifies first-time and returning visitors by using a local cookie placed exclusively on your web store. Unlike third-party cookies that track users across multiple websites, Sortext’s cookie operates only on your site, ensuring compliance with personal data protection regulations.

When Sortext is integrated into your site, it begins tracking visitor behavior to classify them accurately. While initial visitor detection may differ slightly from platforms like Google Analytics, these variances typically resolve and align within a few weeks. This approach ensures precise visitor classification while maintaining full adherence to privacy standards.

Converting first-time visitors is challenging because they represent a substantial 70% of web store traffic but contribute only 20% to revenue. In contrast, returning visitors, who make up just 30% of traffic, generate 80% of ecommerce revenue.

This disparity arises from the limited data available on first-time visitors and the absence of tools designed to engage and convert them effectively. Without a tailored approach, these visitors often leave without making a purchase, making it crucial for ecommerce businesses to adopt advanced solutions like Sortext to transform first-time visitors into loyal customers.

Sortext stands out by exclusively focusing on first-time visitors, a segment that constitutes 70% of web traffic yet is often underserved by traditional ecommerce tools.

While most solutions like customer data platforms and remarketing tools are designed for returning visitors, Sortext takes an innovative, data-driven approach to engage and convert first-time visitors. By delivering intelligent, personalized, and time-sensitive offers tailored to this audience, Sortext drives significant improvements in average order values, conversion rates, and overall ecommerce revenue.

Yes, Sortext can be used to engage both first-time and returning visitors. By default, its AI algorithms are optimized for first-time visitors to maximize conversion opportunities.

If you wish to extend Sortext’s capabilities to returning visitors, simply let us know, and we’ll make the necessary adjustments for the Sortext Web App. For Sortext Shopify App users, this preference can be conveniently managed directly within your dashboard.

Sortext leverages advanced AI to analyze the spending power of first-time visitors as soon as they land on a web store. Using this insight, Sortext presents personalized, time-sensitive deals to visitors who are likely to leave without making a purchase.

These offers are carefully crafted to align with each visitor’s spending capacity, encouraging them to stay longer and make purchases. This strategic approach not only boosts conversion rates but also increases average order values and drives overall ecommerce revenue growth.

Sortext employs advanced AI to assess the conversion probability of first-time visitors in real time. As visitors browse through product pages, Sortext monitors their behavior, identifying the precise moment when their likelihood of conversion drops to zero.

At this critical point, Sortext presents personalized, time-sensitive deals designed to encourage immediate action. By targeting visitors who need an extra incentive to convert, Sortext optimizes the use of financial resources, resulting in significantly higher conversion rates and improved ecommerce revenue.

Sortext stands out with three key differentiators that make it a powerful tool for enhancing ecommerce conversions:

• Exclusive Focus on First-Time Visitors: Unlike many solutions that primarily target returning visitors, Sortext specializes in converting first-time visitors. This segment represents a significant portion of web traffic often overlooked by traditional tools.

• Spending Power-Driven Deals: Sortext uses advanced AI to identify the spending power of first-time visitors and presents tailored, time-sensitive deals. This personalized approach encourages higher spending and drives meaningful engagement.

• Conversion Probability Optimization: Sortext monitors visitor behavior and strategically intervenes with offers at the moment when their conversion probability drops to zero. This ensures efficient resource allocation and maximizes deal effectiveness.

Together, these features position Sortext as a unique, data-driven solution for boosting conversion rates, average order values, and ecommerce revenue.

Sortext serves a wide range of industries, supporting over 100 ecommerce businesses across diverse sectors.

Industries that benefit from Sortext’s AI-driven ecommerce solutions include Apparel and Fashion, Beauty and Cosmetics, Book and Stationary, Consumer Electronics, Food and Beverage, Health and Wellness, Home and Decoration, Luxury and Jewelry, Toys and Gifts, and Travel and Tourism.

With its versatile and adaptable platform, Sortext empowers businesses in these industries to enhance conversions, boost revenue, and deliver personalized shopping experiences.

Sortext is compatible with a wide range of ecommerce platforms, including Shopify, Magento, Elementor, Yo! Kart, BigCommerce, WooCommerce, Squarespace, Volusion, PrestaShop, MyDukaan, Wix, IdeaSoft, Ticimax, and T-Soft.

For universal web stores with coupon code functionality and a tag management system like Google Tag Manager, the Sortext Web App can be quickly set up by our technical team.

Shopify users can benefit from the Sortext Shopify App, which integrates seamlessly by downloading it directly from the Shopify App Store. This ensures that Sortext enhances your ecommerce performance, no matter which platform you use.

Integrating and activating Sortext on your web store is a straightforward process designed to ensure quick and efficient results:

• Sortext Web App: Integration begins with our team adding a JavaScript workspace to your Google Tag Manager, requiring no code injection into your store. After integration, our AI system accesses your Google Ads, Analytics, and Tag Manager accounts to collect and analyze data. Based on these insights, our team creates customized campaigns targeting first-time visitors, which are then shared with you for review and approval. Once approved, Sortext becomes active, and you can start seeing benefits such as increased average order values, conversion rates, and revenues within just a few days.

• Sortext Shopify App: The Sortext Shopify App integrates directly with Shopify’s APIs after installation from the Shopify App Store, requiring no technical effort. Sortext’s AI system enables you to create tailored campaigns directly within the platform. The user-friendly interface simplifies the process, allowing you to design and manage campaigns with ease, targeting first-time visitors effectively. Once your campaigns are created and activated, Sortext begins delivering results almost immediately, enhancing your Shopify store’s performance.

This step-by-step process ensures Sortext is ready to drive ecommerce success on your web store, no matter the platform.

The process for designing coupon visuals depends on the Sortext solution you use, ensuring a seamless integration with your web store:

• Sortext Web App: Our design team will create custom coupon visuals tailored to your brand and target audience. You’ll have the opportunity to review and approve these designs before they are implemented in your campaigns. Each coupon is optimized for flawless display across all devices, ensuring a seamless user experience and driving higher conversion rates.

• Sortext Shopify App: You can design your coupon visuals directly within the Sortext Shopify App dashboard. This intuitive feature allows you to create personalized coupon designs that align with your brand identity and integrate seamlessly with your Shopify store.

No, Sortext integrates seamlessly with your web store without requiring any technical changes. For web stores with coupon code functionality and a tag management system like Google Tag Manager, our team can quickly set up the Sortext Web App.

For Shopify-hosted web stores, the Sortext Shopify App provides a hassle-free solution. It can be installed directly from the Shopify App Store, ensuring a smooth and effortless integration process.

Sortext uses different data sources depending on the platform:

• Sortext Web App: Relies on data from your Google Ads, Google Analytics, and Google Tag Manager accounts to deliver a customized and performance-driven approach for your store.

• Sortext Shopify App: Integrates directly with Shopify’s APIs to access the necessary data, ensuring seamless and efficient performance tailored to Shopify stores.

In both cases, Sortext strictly adheres to personal data protection regulations and ensures that no personal data from your store is accessed or processed, maintaining full compliance with privacy standards.

No, Sortext does not impact your web store’s loading speed. The Sortext JavaScript code is less than 50 KB in size and runs asynchronously, meaning it operates independently of your web store and loads only after your web pages have fully loaded.

Additionally, Sortext is hosted and served by Amazon Web Services (AWS), a leading internet service provider (ISP) and content delivery network (CDN), ensuring optimal performance and reliability.

No, Sortext is strategically designed to complement, not conflict with, other conversion solutions. It specifically focuses on increasing the conversion rates of abandoning first-time visitors, a distinct audience segment that may not be targeted by other tools.

Sortext operates seamlessly alongside existing conversion solutions, enhancing your overall strategy without creating conflicts, contradictions, or competition. By working in harmony with other tools, Sortext contributes to maximizing your web store’s total conversion rates.