Top of the Funnel
The marketing operations to raise awareness about a brand or product are at the top of the funnel. It’s part of the buying journey, a hypothetical customer trip.
Third-Party Payment Processor
A third-party payment processor is a business that accepts and processes your customers’ payment information on your behalf. For example, if you’re selling online using Shopify, they employ a third-party payment processor. Convenience, security, and ease of use are the key advantages of choosing a third-party service. Third-party suppliers also charge significantly lesser fees than you would if you processed transactions straight through your bank.
A trend is a topic that focuses on numerous postings or persons on social media, a website, or any other application in a short period. It refers to the variation of traffic caused by various circumstances over a period, season, day, time, or a keyword’s relevance. Ecommerce retailers analyze trends to determine which products people are looking for. Trends are also provided by search engines such as Google. For example, Google Trends looks at what people are looking for worldwide. Search for “local deliveries,” for example. You’ll get a graph depicting how local deliveries have increased in the ecommerce industry over the last few days, months, and years.
This is a program or packaged product that has been produced, installed, and supplied by the manufacturer in its finished, ready-to-use state. On the other hand, build-to-order products take the buyer’s exact demands into account and are manufactured to their specifications. Finally, a turnkey project is a qualified product with a ready-to-use site that allows crucial modifications and updates such as products, photographs, text, categories, subcategories, and so on to appear on the leading site’s front end. This type of solution is most commonly utilized for training programs or billing systems to avoid the trouble of developing your in-house solution.
These are emails sent automatically in response to certain conditions or events. These are the most predefined conditions or circumstances, and they are based on individual user behaviors and actions. Behavioral emails are another name for triggered emails. Triggered email is an element of the behavioral marketing automation process, which encompasses all aspects of marketing automation.
A unique visitor is a phrase used in marketing analytics to describe someone who has visited a website at least once and is only counted once throughout the reporting period. If a person views the website more than once, it is only counted as one visit. It’s also known as a unique user.
User engagement or customer engagement refers to a person’s reaction to a digital offering such as a service, a product, or a website. User engagement is critical because highly interested people are more likely to test a product or service, purchase it, or provide feedback. Users’ degree of involvement is determined by the number of downloads, clicks, shares, and other actions they perform.
User Experience (UX)
User experience (UX) refers to a visitor’s overall perception of a product, system, or service, incredibly how easy or fun it is to use. From the user’s perspective, it emphasizes the essential aspects of human-computer interaction (HCI) and product ownership. Delivering an actual user experience means giving customers what they want. The services of several disciplines, including engineering, marketing, graphics, and interface design, can be seamlessly combined to provide a high-quality user experience.
User Interface (UI)
The user interface (UI) is where human users interact with a computer, website, or application. A good user interface makes software or hardware more user-friendly by allowing users to interact with it naturally and efficiently. Therefore, it’s pointless to have a complex application with a poorly designed user interface. The user interface determines how commands are sent to the computer, and information is shown on the screen.
Upselling is a sales tactic that persuades customers to purchase additional products that add value to their shopping experience. Businesses utilize this method to be introduced to new products that they might not have considered purchasing before, hence increasing conversion rates.
In marketing, a value proposition is a feature, service, or innovation that makes a firm or product appealing to its customers.
Video marketing, to put it simply, is the use of videos to promote your company’s brand, products, or services. Videos can be used in marketing in various ways, including brand videos, product videos, customer testimonials, live movies, instructional how-to videos, corporate training films, viral videos, etc.
Viral content is information, such as an article, a picture, or a video, that spreads quickly throughout the internet via website links and social media sharing. A famous viral material is an online meme, which usually takes the shape of a video or a picture with one or two lines of text. Any online information that appeals to consumers sufficiently to want to share it can go viral.
Voice push is a push notification primarily utilized in voice devices like Amazon’s Alexa and Google’s Home. Voice push notifications are integrated into voice applications. Unlike other push notification channels, they do not require the end-user to have a specific voice application open on their device to receive the message.
Web analytics is a method of analyzing users’ activity on a website. It enables website owners to attract more visitors, obtain higher-quality visitors, convert or retain consumers, and increase the amount spent by each customer. Analysis can include segmenting users, identifying their demographics, measuring click-through rates, and observing their behavioral funnel. The data is typically presented in tables, charts, or graphs in a report covering a specific period.
Web personalization is adapting experiences for individual visitors based on their distinct requirements and interests is personalization. This is distinct from giving all of your visitors a consistent experience. Web personalization is the process of customizing web pages.
Web Push Notification
These are the push notifications on a website that send actionable messages to visitors’ devices. These communications are highly contextual, up-to-date, and personalized. As a result, they’re the most effective in engaging, re-engaging, and retaining website visitors.
Workflows are a set of automatic marketing tasks that are triggered by customer behaviors, events, or contact information. Workflows, also known as customer journeys, assist in the formation of formal relationships with your customers. Once you’ve established formal partnerships, marketing automation systems can help you automate them.